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Michael Samson
About
As a marketing and revenue operations leader with 7+ years building scalable growth systems for B2B SaaS and manufacturing, I grew my consulting practice (SamsonMedia) to $150K revenue with 38% Quarter-over-Quarter net profit growth.
My expertise lays in CRM strategy, marketing automation, revenue operations, and team leadership.
I'm actively seeking a director-level role to apply my entrepreneurial revenue-building experience at scale.
Super Skills
Developed with the PricewaterHouseCoopers
"Personal Brand Experience."
I see what's broken, design a fix, and make shit happen - building it all to scale without me at the wheel.
Systems Builder
I take chaos and turn it into repeatable, scalable processes. I naturally see how pieces fit together and build frameworks that work without me.
Problem Solver
I dig past surface issues to find what's really broken. While others treat symptoms, I fix root causes and spot patterns no one else sees.
Bias for Action
I move fast, take smart risks, and learn by doing. I'd rather test and iterate than wait for perfect information. I get things started.
Strategic Thinker
I see the big picture and how today’s decisions create tomorrow’s leverage. I naturally think about impact at scale, not just immediate wins.
Relentless
I built a six-figure international marketing and technology consulting firm by 25 years old as a teen co-parent with undiagnosed mental illness. I don't just push through adversity - I build systems that keep moving forward.
Professional Experience
SamsonMedia - Founder & Lead Revenue Consultant
Location: Appleton, WI
JUL 2017 - Present
Built and scaled international marketing and revenue operations consultancy to $150K annual revenue, serving B2B SaaS and manufacturing clients.
Revenue & Growth:
- Achieved 38% average quarter-over-quarter net profit growth (Q4 2022 – Q2 2024)
- Grew firm web traffic 100% month-over-month through SEO and content marketing (7/23-7/24)
- Maintained 100% client retention across long-term accounts in SaaS, Healthcare, Manufacturing, and Professional Services
Operations & Team Leadership:
- Directed team of 10 including SDRs, designers, copywriters, IT professionals, and project managers
- Built and managed all revenue operations: lead generation, sales process, client delivery, retention
- Owned full P&L including budgeting, forecasting, and financial management
Systems & Automation:
- Implemented HubSpot CRM and marketing automation for clients in complex industries
- Created custom reporting dashboards to measure sales and marketing performance
- Developed sales processes and enablement resources that improved team efficiency
Currently consulting part-time (10-15 hrs/week) while seeking full-time director-level role in revenue or marketing operations.
Live In The Lobby - Co-Founder / Director of Marketing and Sponsorships
Location: Appleton, WI
FEB 2023 - JUL 2023
Joint venture supporting independent artists with free production and promotion services.
- Published 16-episode virtual entertainment series
- Developed and executed business and marketing strategy
- Led website design and launch to attract artists and generate sponsor leads
- Managed 2-person creative team
Microsoft / Xbox* - CRM Marketing Manager
*Contract via Aquent
Location: Remote
FEB 2022 - NOV 2022
Contracted to support Xbox marketing services through HubSpot CRM administration and marketing automation.
- Owned day-to-day HubSpot CRM administration, ensuring data quality across customer-facing teams
- Built real-time automated reporting dashboards tracking key sales and marketing metrics
- Managed email nurturing campaigns supporting 68% conversion rates
- Developed novel HubSpot solutions reducing average sales cycle by 5 days
- Created sales enablement processes and resources improving team collaboration
Case Studies
Projects
Current Projects
- Website: Mason Made Man - Bridging the gap between good and great men.
- Certification: Revenue Operations (HubSpot Academy)
- Website: Thyme & Money - Coming soon!
Insights
Coming soon!